About the role

As a Digital Marketing Specialist, you will play a crucial role in developing and executing effective online marketing strategies that drive brand awareness and generate leads for our client. Your expertise in search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing will be essential in creating impactful campaigns that resonate with target audiences.

Your responsibilities will include conducting thorough market research to identify trends and opportunities, optimizing website content for search engines to improve organic traffic, and managing PPC campaigns to ensure maximum ROI. You will also be responsible for crafting engaging content for various social media platforms, analyzing campaign performance, and making data-driven decisions to enhance future marketing efforts.

The ideal candidate will possess strong analytical skills, a creative mindset, and the ability to work collaboratively within a team. You should have a proven track record of successfully managing digital marketing projects and a passion for staying updated on the latest industry trends and technologies. Additionally, familiarity with tools such as Google Analytics, SEMrush, and social media management platforms will be advantageous.

About the Role

This position offers an exciting opportunity to contribute to our client's marketing initiatives while developing your skills in a dynamic environment. If you are a results-oriented individual with a passion for digital marketing, we encourage you to apply and be part of our client's growth journey.

What you'll do

Create and manage digital marketing campaigns.

Analyze web traffic and marketing metrics.

Optimize content for SEO.

What you'll need

Bachelor's degree in Marketing or Communications.

2-4 years of experience in digital marketing.

Familiarity with analytics tools.

Skills

Strong understanding of digital marketing tools. Excellent written and verbal communication. Analytical thinking.

Good to have

Experience with graphic design. Knowledge of email marketing.

Benefits

Health insurance.

Flexible working arrangements.

Opportunities for professional growth.

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Questions about this job

What are the main responsibilities of this role?

You will develop and implement online marketing strategies, manage campaigns, and analyze performance metrics.

What qualifications do I need?

A degree in Marketing or related field and 2-4 years of relevant experience.

Is this position hybrid?

Yes, this role allows for both onsite and remote work.

What is the salary range?

The salary ranges from INR 30,000 to INR 60,000 monthly.

Listing last updated 26 Sep 2026